On March 8, 2024, International Women's Day, the official kick-off event for the UEFA Women's EURO 2025 in Switzerland took place in Bern. Around 500 days before the first match kicks off, the event marked the successful start of the promotional campaign and put the spotlight on Europe's biggest women's sporting event for the first time.
The tournament organizers launched the official slogan. A «Summit of Emotions» awaits football fans in Switzerland from July 2 to 27, 2025. The slogan follows the narrative that football is much more than just a game. It is a feeling, a game full of emotions. And because the tournament is taking place in Switzerland, the land of mountains and peaks, it is not simply a «tournament of emotions», but the emotionally charged summit of top European football. It is the «Summit of Emotions».
Panel discussion in the town hall
Nadine Kessler (Head of Women's Football UEFA), Dominique Blanc (SFA President), Doris Keller (Director of WEURO25), Marion Daube (Director of Women's Football SFA) and Hannah Sutter (Co-Overarching Project Manager Host City Bern) spoke about the status of the tournament preparations, the importance of the tournament for women's football in Switzerland and the goals of Host City Bern in a moderated panel discussion at Bern City Hall this morning.
Hannah Sutter emphasized that the Women's EURO in Bern should be an "unforgettable overall experience with magical moments for everyone and a sustainable booster for girls and women in football, sport and society".
Football activities on the Bundesplatz
Following the panel discussion, the Bundesplatz was transformed into a lively football paradise. Pupils from the cantonal French-speaking school and players from the YB women's first team and the training center in Biel demonstrated their skills and enjoyment of football in various football activities, and photos could be taken with the European Championship trophy.
Projection of the tournament logo at the Zytglogge
The day before, the official logo and the dates of the WEURO 25 tournament in Switzerland were projected onto the Zytglogge tower.