Opening by kids from the Seeland
25 children from the Seeland region opened the Bears Grand Prix in the shirts of the Swiss football team. With the inscription "2025", they took the opportunity to draw attention to the upcoming European Women's Football Championship.
Promotion campaign in Bern
Following the kick-off event in March, this was the third appearance of the Host City Bern as part of the promotional campaign for the UEFA Women's EURO 2025. The presence of the Host City Bern at one of Switzerland's biggest running events underlined the importance of the tournament for our country and in particular for the city and canton of Bern. The anticipation for the largest women's sporting event in Europe is growing. And with it, expectations are also rising: After all, from July 2 to 27, 2025, Switzerland will not just be hosting a tournament, but the «summit of emotions».